General Manager and cocktail list creator Matthew Goldberg has returned to Los Angeles to assist the opening of a new bar concept for the group that has brought you Rocco’s Tavern & 901 Bar & Grill. Matthew formerly operated such recognized establishments such as Flint’s & Shane on Main in Santa Monica, The Whiskey in NYC, Mercbar in SoHo and a stint at the Delano Hotel in Miami, Matthew is excited to add his mark on the burgeoning Los Angeles cocktail scene with his take on hand crafted cocktails.

Seventy7 North is a neo classic cocktail bar/lounge that ushers memories of a bygone cocktail era. Your first glance through the wooden peep hole door immediately conjures a Roaring 20’s vibe. Once you have entered, your eye will be drawn to the gold crushed velvet wall paper, brown leather banquettes, and amber chandelier lighting. Make yourself comfortable at the magnificent bar with a full compliment of high end spirits. These include five varieties of Absinthe; which is served in both cocktails, and traditionally from Absinthe fountains similar to those used during the Belle Epoque era in the cafes of Paris.